The largest ramen brand in the U.S. introduces a limited-time Zenless Zone Zero themed combo meal, exclusive merchandise and in-game rewards to participating KYURAMEN locations nationwide beginning August 14

NEW YORK, NY / August 14, 2026 / KYURAMEN, one of the nation's fastest-growing ramen restaurant brands, announces its first-ever gaming partnership with Zenless Zone Zero (ZZZ), the urban fantasy action RPG developed by HoYoverse. Available from August 14 through October 15, the collaboration invites fans to experience the world of ZZZ through an exclusive themed dining experience featuring a special combo meal, collectible merchandise and in-game rewards at participating KYURAMEN locations nationwide.

Inspired by one of Zenless Zone Zero's in-game dishes, the exclusive menu introduces the ZZZ Special Combo, featuring KYURAMEN's Spicy Chili Chicken Ramen paired with a Sparkling Lemonade. Pricing starts at $19.99 + tax and varies by location. The limited-time ramen features popcorn chicken, corn, scallions, bamboo shoots, a half-marinated egg and nori, while the sparkling lemonade blends fresh lemonade with sparkling water for a refreshing finish.

Every ZZZ Special Combo purchase includes an exclusive collectible package featuring one of four randomly distributed acrylic character badges or keychains, along with a Zenless Zone Zero in-game redemption code. Fans can redeem exclusive in-game rewards, including a Collaboration Exclusive Commemoration Avatar, Namecard, Stamina Item, 30,000 Denny, and three Senior Investigator Logs. Each redemption code is valid for one-time use per game UID through December 31, 2026.

To further celebrate the collaboration, the first 100 guests who spend $80 or more at each participating location during designated promotional periods will receive exclusive premium collectibles while supplies last. Guests dining between August 14 and September 14 will receive a limited-edition acrylic character stand featuring Bangboo, Ellen Joe and Komano Manato, while those visiting between September 15 and October 15 will receive an exclusive wooden Bangboo spoon.

"We're always looking for new ways to create memorable dining experiences for our guests, and partnering with Zenless Zone Zero allows us to connect food, gaming and fandom in a completely new way," said Gary Lin, founder and CEO of KYURAMEN. "As our first gaming partnership, we're excited to welcome both longtime KYURAMEN guests and ZZZ fans into our restaurants for an experience that goes beyond the meal."

Bringing together two brands with passionate fan communities, the partnership reflects KYURAMEN's commitment to creating immersive dining experiences that go beyond the traditional restaurant visit. Through exclusive menu items, collectibles and themed dining, guests can experience the world of Zenless Zone Zero in a whole new way.

"Ramen has always been more than just a meal in Zenless Zone Zero—it's woven into Sixth Street and the culture of New Eridu," said Fish Ling, Executive Vice President of Global Business Development & Partnerships at HoYoverse. "Through this partnership with KYURAMEN, we're bringing that experience beyond the screen, and we're truly excited for fans to enjoy a real bowl of ramen that feels like it belongs in the world they've spent hours exploring."

The Zenless Zone Zero experience will be available for dine-in only at participating KYURAMEN restaurants nationwide including Super Kyuramen locations and excluding Kyuramen Express restaurants.

For more information about the KYURAMEN x Zenless Zone Zero collaboration, participating locations and menu details, visit www.kyuramen.com or follow @kyuramen.official on social media.

About KYURAMEN

Founded in New York in 2019, KYURAMEN brings the authentic flavors and traditions of ramen culture to communities across the United States. As one of the fastest-growing ramen concepts in the country, KYURAMEN has expanded to more than 60 locations nationwide, offering guests a modern interpretation of traditional Asian comfort food through thoughtfully crafted dishes and immersive dining experiences. Named after kyū, the Japanese word for “nine,” the brand is celebrated for its nine signature ramen flavors, including rich tonkotsu ramen, alongside favorites like omurice and its iconic honeycomb-style ramen booths. With a commitment to culinary authenticity, innovative hospitality, and memorable dining moments, KYURAMEN continues to redefine the ramen experience through concepts like Super KYURAMEN, its ramen and izakaya-inspired dining destination.

About HoYoverse

HoYoverse is committed to providing immersive virtual world experiences to players around the world. HoYoverse has brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything HoYoverse does. The company is devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.

Pushing the boundaries of imagination, HoYoverse consistently explores cutting-edge game development technologies, and has accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.

In the future, HoYoverse will continue to expand its content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

Media Contact
Yvonne Lo
NU Media
apr@nu.marketing