Therapist-first at-home massage platform gives practitioners 75% of earnings as it formally launches its focused London service after two years of testing

LONDON, UK / April 29, 2026 / Zen Hut, the at-home wellness app developed by the team behind The Massage People, today announced the launch of its refined London service model following several years of testing, iteration, and brand development.

The business behind Zen Hut first entered the market more than a decade ago through The Massage People, building operational experience in mobile massage, therapist recruitment, customer support, and booking technology. In 2023, the company introduced Zen Hut as a separate brand and began trialling different service structures, including models that allowed therapists to set their own rates and accept bookings from home-based treatment rooms.

Following that testing period, Zen Hut has settled on a focused model designed to deliver consistency for customers while placing therapist earnings at the centre of the proposition. The current model offers professional, high-quality treatments booked in the client’s home, with therapists arriving equipped with everything needed for the session, including a portable treatment table.

A defining feature of the launch is the company’s pay structure: therapists keep 75% of what the customer pays, making Zen Hut an outlier in the industry. The company says this therapist-first approach extends the model established by The Massage People, which has long operated with lower commission than comparable platforms. Zen Hut argues that fairer earnings are not simply a recruitment tool, but a driver of service quality, therapist retention, and long-term sustainability.

“After years of testing different ways of running the brand, it became clear that the strongest long-term model was the one that combined consistency for customers with fairer economics for therapists,” said Daniel Makk, founder of Zen Hut. “The goal was never to build a platform around squeezing practitioner pay. Zen Hut has been shaped around a simple principle: premium service for clients and a more meaningful share of revenue for the therapist delivering it. We’re able to support that fairer split by taking a practical, common-sense approach to operating costs, including remote work for our developers and support staff, and by running a lean model that avoids unnecessary overheads. Those efficiencies help us pass on fairer rates to therapists which in turn results in a higher-quality experience for customers.”

Zen Hut also launches with a customer rewards programme designed to encourage repeat bookings and strengthen long-term retention. The company says the combination of fair therapist pay and customer rewards reflects a broader strategy focused on building a durable brand rather than chasing short-term growth.

The formal launch also gives Zen Hut a clearer market identity as a standalone brand, while drawing on more than a decade of operational knowledge developed through The Massage People.

Looking ahead, the company’s longer-term vision extends beyond London and beyond massage. Future plans include expansion into additional cities, selected international markets, and other wellness and beauty categories — including mobile physiotherapy, assisted stretching, osteopathy, and selected beauty services.

“Zen Hut was never intended to be limited to one service or one city,” added Daniel Makk. “The first priority was to find and then refine the right operating model. With that now in place, the brand is in a much stronger position to grow into new markets and new categories over time.”

About Zen Hut
Zen Hut is an at-home wellness app developed by the team behind The Massage People, a business with more than 10 years of experience in mobile massage and booking technology. Introduced as a separate brand in 2023, Zen Hut tested multiple service models before settling on its current approach: professional home treatments inspired by spa quality, built around fair therapist pay and a 75% earnings split. The company is headquartered in London and plans to expand into additional cities, countries, and wellness and beauty categories. For more information, visit https://www.zenhut.co/.

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