The Empathy Firm’s Michelangelo System revolutionizes content repurposing by combining AI and human elements, transforming podcast appearances into a formidable branding engine with optimal efficiency and effectiveness.
Lake Mills, WI / In the rapidly evolving world of personal branding, The Empathy Firm, co-founded by brothers Gavin Lira and Grant Lira, is making waves with the launch of their innovative, AI-driven system, The Michelangelo System. This cutting-edge approach leverages the power of artificial intelligence to help busy founders and high-level executives generate leads and build a strong, authentic brand in a faster, more cost-effective manner, while maximizing the value of their podcast appearances.
The Empathy Firm specializes in securing media coverage, particularly podcasts, for their B2B clients. Podcasts offer a unique opportunity for business leaders to showcase their expertise and build their personal brand. Podcast appearances are typically most effective when the content from the episode is repurposed afterward. Until the recent developments in AI, content was typically repurposed manually because the AI that was available couldn’t do adequate job. This is where The Michelangelo System revolutionizes the process, utilizing new AI technology to convert it into various content formats that engage their target audience while preserving the authenticity of the business leader’s voice.
The process begins with booking the client on a podcast. After the recording, a publicist from The Empathy Firm, co-founded by Grant Lira & Gavin Lira, uses an array of AI tools to create a wide range of content from the podcast. These tools include Descript, which removes filler words and adjusts audio quality; Munch, which identifies the best short-form video content; ChatGPT, which generates engaging social media captions, Tweets, LinkedIn posts, and blog articles based on the transcript; and Swell AI which creates in-depth article summaries from podcast recordings, which can then be published in various media outlets. This comprehensive approach ensures that the client’s message reaches more of their intended audience and reinforces their brand across multiple platforms.
In addition to this, The Michelangelo System creates “How To” videos for YouTube that target the client’s audience. Descript is used to find and clip relevant sections of the podcast where the guest provides an in-depth explanation on a topic, relevant to what their target audience would look up on YouTube for a “How To” video. After this, ChatGPT generates an engaging title and description based on the transcript. This approach helps businesses rank on YouTube for specific search terms, providing evergreen client acquisition opportunities and establishing their authority within their niche.
Another aspect of The Michelangelo System involves using Swell AI to generate in-depth article summaries from the podcast. These summaries are then published in various media outlets and turned into blog posts using ChatGPT. Over time, this strategy can drive organic inbound traffic to the client’s website, attract potential customers, and further strengthen their brand. The press gained from this also helps with positioning and allows them to leverage these features it in their sales cycle to close more deals.
Within The Michelangelo System, the AI tool, Munch, plays a crucial role in maximizing the value of podcast appearances. This AI-powered tool analyzes the podcast recording to identify the most engaging and impactful segments, perfect for repurposing as short-form video content. Once these segments are selected, Munch automatically generates captions for the video, making them more accessible and engaging for viewers on platforms like TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, Snapchat Spotlight, and LinkedIn. By utilizing Munch, The Empathy Firm ensures that their clients’ unique insights and messages are effectively communicated in easily digestible, shareable video snippets, contributing to the growth of their personal brand and overall online presence.
The final part of The Michelangelo System is the podcast itself, which allows clients to reach a new audience and showcase their expertise for 30-60 minutes. This exposure helps solidify the power of their brand, increases acquisition effectiveness, and fosters trust among potential clients.
The Empathy Firm, is set apart from other PR firms not just from their innovative approach, but for their commitment to social responsibility and their impressive achievements. They recently launched a charitable initiative called “Podcasts for a Purpose,” which provides a meal to a person in need for every podcast booked for their clients. This initiative reflects the core values of The Empathy Firm and resonates with clients who value conscious capitalism as well. Both Gavin Lira and Grant Lira have been featured in prestigious publications such as Forbes and Entrepreneur, showcasing their expertise in personal branding and leveraging media. Gavin Lira has also delivered a TEDx Talk as well, further demonstrating their authority in the field and their dedication to making a positive impact on the world.
When we take a step back and look at the Michelangelo System, it helps create a comprehensive, multi-channel personal branding strategy tailored to the unique voice and expertise of each client. By leveraging advanced AI tools and the expertise of The Empathy Firm, the Michalengo System transforms podcast appearances into a powerful branding engine, generating a wide range of content, from short-form video clips to insightful blog posts and newsworthy articles. This approach not only increases the online visibility and authority of clients in their respective industries but also drives organic traffic, fosters trust among potential customers, and ultimately contributes to the long-term success and growth of their businesses. The Michelangelo System is truly a testament to the power of combining AI with human expertise to revolutionize the world of personal branding.
About The Empathy Firm
The Empathy Firm, co-founded by Gavin Lira and Grant Lira, is a leading brand and marketing agency that specializes in securing media coverage, particularly through podcasts, for their B2B clients. Their AI-driven solutions enable busy founders and executives to generate leads, build authentic brands, and optimize the value of podcast appearances, revolutionizing the industry with their innovative strategies and expertise.
Media Contact
Grant Lira
grant@empathyfirm.com
6085094540